World Cup's Coming to Town

Though I'm not a soccer fan, it's not too difficult to tell that World Cup is coming, thanks to the effort of the marketers from the various teams' sponsors eg. Nike.

Right smacked in town along Orchard Road is this outdoor ad by Nike, the Korean team's sponsor. They really take the trouble make it a head turner, putting up wraps in Korean team's colour from top to bottom, even on the seats! And instead of having just posters, they have display of jerseys and soccer boots. Quite cool huh?

Of course, pic of cute footballers is a plus. :)